A few months back, we upgraded our email list software. See, we were overhauling our email newsletter. Moving on from our old, unreliable, and sometimes hard-to-read template, we adopted a sleeker pattern which we like to call “e-postcards.” Each one is designed by our very own Rachel Hoffmann, who takes nebulous ideas (courtesy of Austin and myself) and turns them into concrete, eye-catching postcards.
What’s more, instead of overwhelming readers with a long email chock full of text and information, we’ve started to use the postcards to bring more people to our blog. Why? Because the blog gives us a freedom that our email newsletters didn’t. It allows us to publish author Q&As, guest posts from our authors and friends, and (every now and then) give you a peek into what keeps us busy here at Canon.
So we’re pleased with the new format…but how do you feel about it? Inquiring minds want to know.
But back to the email list upgrade. One of the more entertaining features of our new software is that it allows readers, while unsubscribing, to tell us why they’d rather not get our emails. A lot of people tell us that they simply receive too many emails, and we sympathize. We know how difficult it is just to get through personal correspondence. But every now and then, people tell us what they really think of us. We learn from the responses, but honestly, sometimes we just have to laugh.
A few week ago we received this note: “Because I hate you. Is that good enough?” On our most recent mailing, someone delicately informed us, “I want nothing to do with Doug Wilson or his associates.” In the past, we’ve had a couple other similar notes (though none so eloquently worded).
But our favorite (and it indeed, it was a gem), was when someone sadly let us know: “I no longer own a Cannon printer.”
What more need be said?